What is SEO in Digital Marketing and how it works?
SEO stands for Search engine optimization. It is the most important type of digital marketing. In simple words, we can define SEO as “Search Engine Optimization is the practice of increasing both the quantity and quality of your website traffic through the organic way in search engine result.”
What does it mean?
It means that using SEO techniques you can rank your website on the top of search engine result page. Most of us, we are using the search engine to search for our queries. These queries are known as “Keywords” in the language of search engine optimization.
What is the search engine?
The search engine is like a “Answer Machine” which provides us with the most relevant result according to our given keyword. Because of the search engine stores copies of web pages. Major types of the search engine are Google, Bing, Yahoo, Baidu, Ask, AOL, etc. Google is the world most used search engine and approximately 78 % searches are performed by Google.
Advantages of Search Engine Optimization(SEO) :
- Using SEO you can target quality traffic, which will help you to convert your visitors into customers.
- SEO is free, un-paid, and natural. You don’t need to spend a lot of money on advertisement like Search Engine Marketing.
- You can get more clicks than Pay Per Click (PPC). It means that generally, people like to click on an organic search engine result.
- SEO helps you to improve the speed of your website.
- Using SEO techniques you can increase your social media followers. For example when someone clicks to find you on search the engine and visit your website. If he likes your content, he will follow you on social media.
SEO Tutorial For Beginners in Urdu/Hindi Course Content:
In this complete video course which is specially designed to for those people who want to learn “Search Engine Optimization in Urdu/Hindi”. We have covered all the major parts of SEO using video tutorials. This is a step by step video training. Don’t skip any lesson until you watch it completely.
1. What is SEO and How it Work:
2. What is Search Engine? How Search Engine Works?
3. White Hat VS Black Hat SEO
4. What is On-Page SEO?
5. How to select your domain name.
6. How to find keywords?
7. How to write SEO optimized contents.
8. How to optimize images for your website?
9. What is video optimization?
10. Off-page SEO
11. How to increase your backlinks.
12. Google webmaster guidelines.
13. Free Keyword Research Tools
14. Bing Webmaster Guidelines.
15. Search Engine Optimization VS Search Engine Marketing.
So after completing this quick guide to search engine optimization in Urdu/Hindi you will be able to optimize your website. So are you ready to start your journey of learning search engine optimization?