The Complete SEO Tutorial for Beginners: Learn How to Optimize Your Website for Google

If you’re looking to learn SEO the right way, look no further! In this complete SEO tutorial for beginners, we’ll go over everything you need to know in order to start ranking your website higher in search engine results pages (SERPs).

 We’ll discuss the basics of SEO, including how search engines work and what factors influence your website’s rank. Plus, we’ll give you tips and tricks for optimizing your website content, building links, and more.

So whether you’re a complete beginner or just looking to brush up on your skills, this complete SEO tutorial for beginners has everything you need!

You will also find important SEO tips to optimize your website for Google and other Search Engines. 

We will discuss the following main concepts about Search Engine Optimization.

What is SEO?

SEO, or search engine optimization, is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs).

 This can be done through optimizing the website content, structure, and on-page elements like title tags and meta descriptions, as well as developing off-page SEO tactics like link building and social media engagement.

By following best practices for SEO, you can improve your website’s rank and visibility, which can lead to more traffic and conversions.

How Does SEO Work?

Every day millions queries are being entered into search engines by people looking for some information on the web. Search engine receives these queries and then tries to find out what is the information that user wants.

The search engines, Google , Yahoo and Bing have become an inevitable part of our life. These are the gateway to the internet world, which contain a vast amount of information, from academic to personal or anything that we can imagine.

Search engines use a variety of factors to determine how a website should rank in SERPs.

Some of these factors include the overall quality and relevance of the content on a site, as well as how many other sites are linking back to it.

For example, if you have a blog post about “How To Rank Higher in Google,” then the content of that page should be relevant and helpful for someone searching those terms.

If there are links pointing back from other websites or blogs with similar topics (like marketing, SEO techniques), then this will also help boost your ranking because it shows search engines that others find your site valuable enough to reference it on their own pages/posts.

How Google Search Engine Work?

This is important to discuss Search Engine mechanism in our complete SEO tutorial for beginners for our reader.

Google search engine works in 3 different ways: crawling, indexing and ranking.


Crawlers will collect all available resources of websites , store them in a local cache and start looking for new resources. When crawler visits a page it will look for links to other pages. If there are any new URLs which are not in the index, they are added to the queue of URLs to be crawled. You can see how an article has been crawling when you Google something and it comes in top in Search Engine Result Page.


When a web page is crawled it will process all the URLs present on the web page. This means that crawler will search for text, links and images or any other media available on the website to determine how relevant they are with respect to the query entered by user.


Once all pages have been indexed, it will be ranked according to how relevant the content is with the given query. These rankings are computed by how many times a keyword is present on that page how important it is how many external links does the page have and how relevant the URL of the web page is with the given query.

Keyword Research:

The first step in Search Engine Optimization is the process of researching proper keywords.

Keyword research is one of the most important things in SEO. Keyword research can be done using different tools, but nowadays almost everyone uses Google Keyword Planer. Or if you want you can use Keyword Planner tool by Bing which has more or less same data with Keyword Planner tool by Google.

The keyword research which is done by Keyword Planer tool is a statistical data, and this data can be used to know how many times a specific keyword has been searched in a specific country. Keyword research also includes taking note of the competition for each Keyword which you have found after doing Keyword Research.

The Keywords research tools find Keywords which you can use in your blog post. But Keyword research tools are not the only tool which you have to use in Keyword research, there are some other tools too which helps you in Keyword research.

On-Page SEO:

On-page SEO refers to on-site optimization, on the site that you are on, such as on a blog or on a website.

On-page SEO includes: title tags, meta descriptions, header tags (H1, H2,H3… etc), Alt tags for images and video files.

 It also includes URLs and URL structures. On-page SEO also includes the on-site body copy. On- page Search Engine Optimization can be optimized on a page-by-page basis on any site, on an individual basis on a blog, on a website or on a group of sites or across hundreds of sites. On-page SEO is technically on the site itself.

Off-Page Optimization:

Off- page SEO refers to off-site optimization, off the site that you are on. Off-page SEO includes links from other pages and sites, directory listings, social media profiles, forum signatures and blog comments.

 Off-page optimization is a collective effort from many sources across many different websites over a period of time.

Free SEO Tools:

SEO is one of the most complex and important aspects of any online marketing strategy. It can be difficult to know where to start, let alone continue optimizing your website over time. Thankfully, there are a number of great SEO tools out there that can help you improve your rankings and get more traffic from Google and other search engines. So in this complete SEO guide for beginners we have discussed some useful and free Search Engine Optimization tools.

Google Keyword Planner:

The Google keyword planner is a free tool that helps you find keywords to target for your SEO campaign. You can enter a few keywords and the tool will show you how many monthly searches each keyword receives, as well as other related keywords.

This is a great tool to use when creating your SEO strategy. It can help you decide which keywords to focus on, and how many times each one should be used in your contents. We have a complete guide on how to access Google keyword planner.

Google Search Console:

One of the best free SEO tools is Google Search Console. This tool gives you tons of information about your website, including how many pages are indexed, what keywords you’re ranking for, and where your site visitors are coming from.

Google Analytics:

Google Analytics is a free analytics tool that helps you analyze your website traffic. You can see how many visitors are coming to your site, where they’re coming from and what pages they like the most. It also shows which keywords people use to find your site on Google or other search engines.

SEO Tips for beginners to Optimize Your Website for Google:

As I promised in the begging of this complete SEO tutorial for beginners  that I will share some important tips. Below are the most important tips for beginners to optimized their website for Google search engine. 

1. Use of Long-Tail Keywords:

Long-tail keywords are specific phrases and queries that people are more likely to use when searching for your product or service. They’re less competitive than short-tail keywords and can help you rank higher in Google search results.

2. Proper Usage of Keyword:

Use your targeted Keywords in page titles, meta descriptions and URLs: These are the first things Google will look at to determine if your page matches a search query. Make sure you include your target keyword throughout these three areas of SEO best practices and never forget about them.

3. Quality Content:

This has always been and will continue to be one of the most important aspects of SEO. If you want to rank well in Google, you need to have high-quality content on your website. This means writing informative articles that are relevant to your niche and providing users with valuable information.

4. Internal Linking:

 Linking to other pages within your website can help improve user experience and keep people on your site longer. It also helps search engines crawl through your content more easily, which will lead them to index it accordingly.

5. Optimized Images:

Using keywords as alt text for images can help search engines understand what the image is about, which will lead them to index it accordingly.

6. Backlinks from High-quality Websites:

One of the best ways to improve your SEO is by getting high-quality backlinks from other websites. The more links you have from authoritative websites, the better your rankings will be.

7. Mobile Optimization:

With more people using their mobile devices to access the internet, it’s important that your website is optimized for mobile users. This means having a responsive design that works on all screen sizes and loading times.

8. Local SEO:

 If you’re a local business, make sure to target your local area with your SEO efforts. This includes adding your business address and phone number to your website, as well as including relevant keywords in your content.

9. Use of Social Media:

Social media can be a great way to promote your content and get more people to visit your website. Make sure you post links to your latest articles on Facebook, Twitter, and other social networks. You can also use social media to build relationships with other bloggers and webmasters in your niche.

10: Use SEO Tools:

There are a lot of Free and Premium SEO tools available  for Keyword research, Website Analysis, Keyword competition, Backlink checking etc. All these tools can make your work easier. In our best SEO tools guide you can read more about all these SEO Tools. 


The Complete SEO Tutorial for Beginners is the ultimate guide to learn Search Engine Optimization. I hope you have learnt how Google works, what you need to know about keywords and Meta tags, link building strategies, social media marketing tips-it’s all here! If you want your website to rank higher than your competitors in organic searches spend  more time on keyword research and deliver quality content. If you have any question in your mind or want to send your feedback. Feel free to comment in the comment section below.

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