Every day millions queries are being entered into search engines by people looking for some information on the web. Search engine receives these queries and then tries to find out what is the information that user wants.
The search engines, Google , Yahoo and Bing have become an inevitable part of our life. These are the gateway to the internet world, which contain a vast amount of information, from academic to personal or anything that we can imagine.
Search engines use a variety of factors to determine how a website should rank in SERPs.
Some of these factors include the overall quality and relevance of the content on a site, as well as how many other sites are linking back to it.
For example, if you have a blog post about “How To Rank Higher in Google,” then the content of that page should be relevant and helpful for someone searching those terms.
If there are links pointing back from other websites or blogs with similar topics (like marketing, SEO techniques), then this will also help boost your ranking because it shows search engines that others find your site valuable enough to reference it on their own pages/posts.